E-commerce 10% Strategy on COD Orders

Enhancing Your Shopping Experience

Authors

  • Ajay Kumar Guru Kashi University
  • Ms. Sunita Guru Kashi University

Keywords:

E-Commerce, Groundbreaking , Paradigm, Sentinel, Earmarked, Multifaceted

Abstract

In the dynamic landscape of online shopping, the groundbreaking "10% Strategy on COD Orders" emerges as a transformative force, orchestrating a subtle yet powerful shift in the conventional e-commerce paradigm. This innovative strategy mandates a strategic 10% advance payment at the point of purchase, introducing a multifaceted approach that transcends traditional norms and reshapes the landscape of online retail. Functioning as a financial sentinel, the strategy adeptly absorbs return costs and mitigates operational expenses, thereby creating a robust and resilient financial framework for e-commerce platforms. Beyond its monetary role, the 10% advance payment serves as a proactive measure, offsetting potential challenges associated with delivery issues when orders are declined, streamlining operations, and paving the way for a smoother and more adaptable operational landscape. From the consumer's standpoint, the strategy ensures a worry-free and transparent shopping journey, guaranteeing straightforward returns and enhancing the accessibility of customer support services. However, its impact transcends immediate benefits, as the earmarked funds from the 10% advance payment catalyze ongoing innovation and service enhancements, reinforcing a commitment to continuous improvement. This research paper delves into the intricacies of the 10% Strategy on COD Orders, shedding light on its transformative influence on the financial dynamics and operational efficiency of e-commerce platforms. Utilizing primary data collection tools, the study explores consumer perceptions, experiences, and preferences, providing a comprehensive understanding of the strategy's implications. Furthermore, the research extends its focus to the impact on delivery personnel, recognizing that the 10% Strategy on COD Orders has profound implications for delivery boys. The study considers the financial benefits and challenges faced by delivery personnel, emphasizing that the strategy's success is intertwined with the delivery process. Ultimately, the 10% Strategy on COD Orders emerges as a beacon for the next frontier in e-commerce experiences, symbolizing a paradigm shift towards reliability, transparency, and perpetual evolution in the digital retail landscape.

Author Biographies

  • Ajay Kumar, Guru Kashi University

    Assistant Professor
    Guru Kashi University, Bathinda

  • Ms. Sunita , Guru Kashi University

    Assistant Professor
    Guru Kashi University, Bathinda

     

References

Aldrich, M. (2011). Online Shopping in the 1980s. IEEE Annals of the History of Computing, 33(4), 57–61. https://www.researchgate.net/publication/265800286_Online_Shopping_in_the_1980s

Barkhordari, M., Nourollah, Z., Mashayekhi, H., Mashayekhi, Y., & Ahangar, M. S. (2016). Factors influencing adoption of e-payment systems: an empirical study on Iranian customers. Information Systems and E-Business Management, 15(1), 89–116. https://doi.org/10.1007/s10257-016-0311-1

G. Sharma, “A Proposed Novel Approach for Internet of Things Protocol Execution Environment”, IJCSERT Publisher, India, pp. 142-145, 2020

Haenlein, M., & Kaplan, A. M. (2004). A Beginner’s Guide to Partial Least Squares Analysis. Understanding Statistics, 3(4), 283–297. https://doi.org/10.1207/s15328031us0304_4

Halaweh, M. (2018). Cash on Delivery (COD) as an Alternative Payment Method for E-Commerce Transactions. International Journal of Sociotechnology and Knowledge Development, 10(4), 1–12. https://doi.org/10.4018/ijskd.2018100101

Ingham, J., Cadieux, J., & Mekki Berrada, A. (2015). e-Shopping acceptance: A qualitative and meta-analytic review. Information & Management, 52(1), 44–60. https://doi.org/10.1016/j.im.2014.10.002

Kotler, P., & Armstrong, G. (2020). Principles of Marketing (18th ed.). Pearson.

Maisyura, Sukmawati, C., Dewi, R., & Arinanda. (2022). Analysis Of Cash On Delivery (Cod) Payment Methods In Online Shopping Transactions In Indonesia. Advances in Social Science, Education and Humanities Research. https://doi.org/10.2991/assehr.k.220302.040

Mothersbaugh, David L, and Del I Hawkins. 2016. Consumer Behavior Building Marketing Strategy. 13th ed. New York, Ny Mcgraw-Hill Education C. https://aclasites.wordpress.com/wp-content/uploads/2017/02/consumer-behavior-building-marketing-strategy-11th-edition.pdf

Mun, Y. P., Khalid, H., & Nadarajah, D. (2017). Millennials’ Perception on Mobile Payment Services in Malaysia. Procedia Computer Science, 124, 397–404. https://doi.org/10.1016/j.procs.2017.12.170

Noor, & Yoke Cheng Aw. (2013). A risk perception analysis on the use of electronic payment systems by young adult. WSEAS Transactions on Information Science and Applications, 10(1), 26–35. https://www.researchgate.net/publication/287455849_A_risk_perception_analysis_on_the_use_of_electronic_payment_systems_by_young_adult

Rihidima, L. V. C., Abdillah, Y., & Rahimah, A. (2022). Adoption of Cash on Delivery Payment Method in E-commerce Shopping: A Value-based Adoption Model Approach. Jurnal Manajemen Teori Dan Terapan | Journal of Theory and Applied Management, 15(3), 347–360. https://doi.org/10.20473/jmtt.v15i3.38964

Silviasari, S. (2020). PENYELESAIAN SENGKETA KONSUMEN DAN PELAKU USAHA DALAM TRANSAKSI E-COMMERCE MELALUI SISTEM CASH ON DELIVERY. Media of Law and Sharia, 1(3), 151–161. https://doi.org/10.18196/mls.v1i3.9192

Verani Sabtia Vandiny, Tetty Rimenda, Rodiana Listiawati and Jhonny Marbun (2022), “The Reasons Why Customers Choose COD as Their Payment Method When Shopping Online”, iCAST-SS 2022, ASSEHR 719, pp. 535–540, 2022.

Wiyono, G. (2011). Merancang penelitian bisnis dengan alat analisis SPSS 17.0 & Smart PLS 2.0. Yogyakarta: Upp Stim Ykpn, 8.

Younus, M., Achmad Nurmandi, Misran Misran, & Rehman, A. (2023). Government Initiative to Reduce the Failed or Unsuccessful Delivery Orders Attempts in the Last Mile Logistics Operation. Lecture Notes in Computer Science, 114–138. https://doi.org/10.1007/978-3-031-35969-9_9

Downloads

Published

2023-12-31

How to Cite

E-commerce 10% Strategy on COD Orders: Enhancing Your Shopping Experience. (2023). ShodhVarta, 2(06). https://shodhvarta.in/index.php/SVJ/article/view/PID-231205