Editorial
The influence of digital technologies in Shaping Digital Marketing Strategies
Keywords:
Artificial Intelligence, Digital Innovation, Virtual reality, Augmented Reality, Digital MarketingAbstract
Editorial
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Wilson, R.F. and Pettijohn, J.B. (2007) ‘Search engine optimisation: a primer on linkage strategies’, Journal of Direct, Data and Digital Marketing Practice, Vol. 8, No. 3, pp.210–225.
Xing, B. and Lin, Z. (2006) ‘The impact of search engine optimisation on online advertisingmarket’, Proceedings of the 8th International Conference on Electronic Commerce (ICEC’06), Fredericton, Canada, pp.519–529.
Zhang, J. and Dimitroff, A. (2005a) ‘The impact of webpage content characteristics on webpage visibility in search engine results (Part I)’, Information Processing and Management, Vol. 41, No.3, pp.665–690.
Zhang, J. and Dimitroff, A. (2005b) ‘The impact of metadata implementation on webpage visibility in search engine results (Part II)’, Information Processing and Management, Vol. 41, No.3, pp.691–715.
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